WWW: what women want
by Sue Bailey
This post was written in November 2006; specific information contained within it may be out of date.
Women will drive online shopping this Christmas outspending men for the first time, according to internet research firm Nielsen Net Ratings. Outspending men by just £7 but, in my experience, getting a lot more for her money, the average woman has probably just shopped a bit smarter, like doing her shopping on eBay
With UK internet usage up 10% to an average 11 hours a week, and some of the high street’s best known names making schoolboy errors with their websites, this feels like a great time to be an eBay seller.
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