Ad world
by Sue Bailey
This post was written in January 2007; specific information contained within it may be out of date.
Well, where did that come from? I’ve just seen a new eBay advert! With a “don’t sit on it, sell it” tag line, this is prima facie aimed at new sellers: unsurprising in this traditionally slow time for retail, it follows on nicely from the eBay post-Xmas ‘re-gifting’ campaign.
Though this episode is as unexciting as the rest of the primary people adverts have been, it’s good to see eBay keeping up the publicity now the spendy season is over.
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[...] Joined up writing is a sign of a child progressing at school and in a similar vein it’s becoming more apparent that eBay is growing up too. Take their latest TV advert, it’s all about turning the things laying about your house that you no longer require into cash. Most households have unwanted possessions and increasingly they’re finding their way onto eBay rather than the local car boot sale. This has boosted the value to about £3000 for items that previously may have sold locally for pennies. To complement the TV advert eBay have a Cha-Ching graphic on the home page linked to the eBay house showing typical goods families may be able to sell on eBay. [...]
[...] After the last eBay advert which was firmly playing to female stereotypes, we now have one for the boys with records, golf clubs and a Scalextric to be sold. [...]