Cross Promotions disappear from eBay UK

by Sue Bailey

This post was written in August 2007; specific information contained within it may be out of date.

eBay UK sellers may have noticed this morning that their cross-promotion connections with other sellers have disappeared. eBay did announce the removal of this feature from the .com back in May, but have made no corresponding announcement about .co.uk.

According to eBay, the feature saw “very low usage” and hence was removed. Without traffic figures, it’s difficult to argue with this, but cross-promotions were certainly popular amongst sellers. The question now is what will replace them: with third-party advertising appearing elsewhere on the site and underneath hit counters on the .com site, one has to wonder if it’s also going to appear on top of your paid-for auctions.

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Author: Sue Bailey
Posted at: Thursday, August 2nd, 2007 at 10:39 am
Filed Under Uncategorized
 

Comments

7 Responses to “Cross Promotions disappear from eBay UK”

  1. Eddie on August 3rd, 2007 10:14 am

    ………as it happens, we are in the process of writing the scripts for a nice slick cross promote gallery, I am pretty sure we can do it so that seller A can create a gallery for seller B, as well as auto add that gallery for seller B to the auctions of seller A

  2. Chris Dawson on August 3rd, 2007 10:33 am

    Hate to tell you this Eddie but you’re not allowed to under the links policy. Any seller that uses that to link to listings from a User ID that doesn’t belong to them (or to the same company) will have their auctions deslisted by eBay :shock:

    Why are we allowing companies and individuals to link to listings under their other User IDs from the View Item page but not allowing groups of eBay members to do the same?
    The Links policy states that you may include “Links to your eBay (including your eBay Store) listings”. Listings that are connected to either the same person or corporation are considered “your” listings as they belong to the same entity. Listings that belong to various eBay members are not “your” listings and therefore are not considered permissible links under this policy.

  3. Sue Bailey on August 3rd, 2007 10:37 am

    Thanks Chris, I was looking for that page for ages :-D

  4. Eddie on August 3rd, 2007 10:40 am

    Hmmmmmmmmmmmmm ?

    So it was OK when eBay provided the functionality, but now not OK if the ‘lost’ functionality is provided by a third party service ?

  5. Chris Dawson on August 3rd, 2007 10:41 am

    errmmmmm YES! That’s a pretty good evaluation :-o

  6. Eddie on August 3rd, 2007 10:42 am

    …….going to set it up that way any way thinking about it, as the same seller (person), may have more than one eBay ID and wish to promote their secondary selling ID from the auctions of theor primary selling ID and vice-versa ;-)

  7. Sue Bailey on August 3rd, 2007 10:44 am

    So it was OK when eBay provided the functionality, but now not OK if the ‘lost’ functionality is provided by a third party service ?

    Correct. That part of the links policy was never changed even while cross-promos were functioning.

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