Introducing PayPal’s new logo

by Chris Dawson

This post was written in August 2007; specific information contained within it may be out of date.

PayPal is possibly one of the most recognisable brands on the Internet today with over 140 million account holders using their payment services. They’re in the process of updating their website to a blue/grey look and have now revealed they’re getting a new logo as well!

PayPal new logoThe familiar outlined PayPal logo that every one has grown used to will be retired, the replacement comes in comes a two shades of blue.

I’m not certain that I like the new logo, but I guess it’ll grow on me. More to the point thousands of sellers who host the logo on their own servers will hate the change as they’ll have to update all instances of it on their websites. Google finds about 457,000 copies of the PayPal logo and I’m betting it’ll be years until the old one finally disappears from websites.

Tags for this post: ,
Author: Chris Dawson
Posted at: Friday, August 24th, 2007 at 6:56 pm
Filed Under Uncategorized
 

Comments

11 Responses to “Introducing PayPal’s new logo”

  1. Sue Bailey on August 24th, 2007 7:05 pm

    I wonder how many thousands they spent getting rid of the outlining? (I’d've sent em a bottle of tippex for free if they’d let me off my fees for the rest of the year :-D)

  2. Chris Dawson on August 24th, 2007 7:09 pm

    Just in case anyone’s forgotten what the old logo looks like already……

  3. Randy Smythe on August 24th, 2007 7:55 pm

    Thanks Chris I had forgotten already. :)

    This new logo really speaks to me :)

  4. Mark on August 26th, 2007 5:12 pm

    I wonder why companies spend money on things like this…?

    It seems such a waste of resource :-)

  5. Sue Bailey on August 26th, 2007 5:29 pm

    Mark, I think it’s probably just part of their overall redesign, which I think has improved the site.

  6. Gaz out East on August 27th, 2007 5:19 pm

    Well, I guess that explains the server downtime a few weeks back

    :-p

  7. Michelle on August 29th, 2007 2:55 pm

    oh so my 3 rolls of packing tape are now completely worthless now ;-)

  8. Gaz out East on August 29th, 2007 4:25 pm

    Hang onto ‘em Michelle - in 5 years time you could eBay them as nostalgic momentoes :))

  9. Chris Dawson on August 30th, 2007 10:32 pm

    So PayPal have now rolled out the new logo and updated their favicon…. how long will it take to update all the eBay hosted images sprinkled on hundreds of pages across the site not to mention every single auction listing that accepts PayPal :shock:

  10. A sign of the times from PayPal : TameBay on September 6th, 2007 2:49 pm

    [...] PayPal are selling off the 15 ft x 4 ft version of their old logo which used to hang in their California offices. Weighing in at 500lb, the sign is available for collection only. The auction benefits environmental charity, The Natural Resources Defense Council, a choice that was inspired, says PayPal President Rajiv Dutta, by the names of the colours on the new logo: bright sky and deep ocean. [...]

  11. PayPal gave me a Christmas Present : TameBay on December 8th, 2007 7:34 pm

    [...] I like their thinking, but I have to question if many people will be impressed with last August’s PayPal site revamp being touted as their Christmas present. I think if people were gonna use PayPal they’d have noticed the new site by now guys :p [...]

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