Selling off-eBay: An experiment
February 28, 2008
I’ve often said eBay has all the buyers, but this week I thought I’d put a couple of alternative venues to the test. I wanted it to be a realistic experiment so I chose two popular sites - eBid and Gumtree. Both met one particular criteria which sellers claim to love - they’re both free to list. Gumtree also has the advantage as a classified ads site of also being free to sell.
First job was to choose which products to list. I purposely chose products which I sell week in week out on eBay and never fail to sell. With the thought in the back of my mind that many sellers claim to make a good income from alternate sites there was a twinge of guilt that I was making the test too easy but starting with top sellers made sense.
I was also conscious that listing on the 18th, the first day of the supposed eBay strike should mean that alternate sites were getting maximum traffic. If ever there was a time to list on these sites it’s when they’re in the media spotlight attracting maximum attention.
So the first listings went up just after 8pm on Monday 18th, one of each on eBay, eBid and Gumtree, starting with a laser printer and a TFT flat screen monitor. At the last minute I decided to lower the price by about 27% on both products for eBid and Gumtree, it seemed a reasonable move as I don’t have previous feedback for sellers to assess me by.
The first sale came in just three hours after listing… but it was on eBay and for the rest of the week eBay sales carried on as normal.
Tuesday saw a couple of TFTs sold on eBay and one on GUMTREE! For a free listing with a sale less than 24 hours later that was a worthwhile exercise. Gumtree kept a steady stream all week selling another TFT and a printer over the weekend. Sadly eBid failed to generate a single sale, in fact it only generated 4 page views on the printer (and two of them were Sue and me) with 19 views on the TFT Screen.
The eBid listings finished on Monday, but Gumtree are still producing sales. I’ve had another email this evening from a buyer wishing to purchase another printer, it appears the adverts have some longevity even without reposting the ad.
So the conclusion from a quick experiment - don’t bother with smaller auction sites where you still have to pay fees, if you want to try an alternative venue try classified ads on Gumtree.
Time to book for ChannelAdvisor Catalyst
February 28, 2008
There’s been quite a lot of interest in ChannelAdvisor and Amazon lately, and for those that are serious about finding out more tomorrow (Friday 29th) is the last day for booking for ChannelAdvisor Catalyst at the discounted price of £129.00. From then on the price rises to £179.00
Not only will Amazon and Play.com be represented, but it’s been revealed that Bill Alexander, Managing Director of Red Letter Days will be their to talk about building a brand for your business. It promises to be a fantastic event with the opportunity to talk to the speakers in person at the Dinner Cruise on the Thames which is included in the booking fee.
Sue and I both intend to attend Catalyst in the UK so let us know if you’re going, it would be great to meet you. I’ll also be in Pinehurst NC for Catalyst US and look forward to meeting some of our US readers. Both the UK and US events are looking to be superb!
eBay and MercExchange reach patent agreement
February 28, 2008
The seven year legal battle between eBay and MercExchange has finally been settled. eBay have bought the three patents that MercExchange had accused them of violating, as well as some additional related technology.
MercExchange had argued that eBay’s Buy It Now feature infringed their patents and sued eBay in 2001. In 2003, a jury ruled in MercExchange’s favour and awarded them $35million in damages. This was reduced to $25million on appeal. After another judge refused to grant an injunction against Buy It Now, giving a damning indictment of MercExchange’s actions. The damages, increased to $30million with interest, were upheld last December.
No further terms of the settlement were revealed, but eBay have said they do not expect it to affect 2007 results or 2008 guidance issued with the Q4 earnings release last month.
Repeat feedback is live on .com
February 28, 2008
Brian Burke, eBay’s Director of Feedback Policy has just announced that eBay have “just begun” providing feedback credit for repeat transactions. Buyers and sellers can earn one feedback point per week for transactions with the same trading partner.
Currently, only transactions which took place after Tuesday 19th February are eligible, but in May, repeat transactions going back to 1996 will be re-counted: watch for a shower of shooting stars when that happens.
No doubt there are some people going 
and asking why the number after your ID really matters. And maybe the absolute number doesn’t matter at all. But in the brave new world of eBay 2008, when feedback actually does count for something, it’s nice to see that the ultimate compliment, a returning buyer, will make a visible difference to a seller’s public reputation.
I’m not seeing either an announcement about eBay UK, or a change to our feedback pages yet; let me know if you spot anything.
‘Compulsory PayPal’ changes delayed
February 28, 2008
eBay UK have just announced that changes making PayPal compulsory for some sellers have been delayed for a month. Safe payments and buyer protection was due to be introduced at the end of February; it required sellers with fewer than 100 feedback, those with a low buyer satisfaction rating, or who were selling in “certain higher risk categories” to offer PayPal.
The implementation of this policy has now been delayed until March; however, under previous policy changes, sellers in some categories must offer PayPal, and in some others, PayPal must be the only means of payment offered. Sellers are notified of these restrictions during the listing process, and a full list of affected categories is on the safe payments changes page.
Government laptop “sold on eBay”
February 28, 2008
The laptop was apparently taken to a Manchester computer repair shop on Tuesday. Shop owner Lee Bevan told reporters “The customer said he had bought it on eBay and seemed quite innocent. It is just an ordinary laptop. It was only when we opened up the keyboard that we found the disc - it had the words Home Office and Confidential written all over it.” The laptop was put in the shop’s safe, and police were contacted.
A spokesperson for the Home Office said “Both the laptop and disc were encrypted, thus safeguarding the information stored on them.” An investigation is now underway.
eBay gum
February 27, 2008
It must be a slow news day at the Telegraph. Blogger Richard Tyler is filling some column inches with stuff about eBay. Apparently, “the Derby, Nottingham, Leicester triangle” has the highest concentration of eBay businesses, while London figures pretty low on the list.
While I have no way to really refute Mr Tyler’s assertion that eBay is somehow more in tune with Northern market sensibilities than “southern chic”, I’d like to offer him the following thoughts:
- Del Boy was from London. And if he thinks markets are limited to oop North, Mr Tyler should get himself down Brick Lane of a Sunday morning.
- If you think “the Derby, Nottingham, Leicester triangle” represents “the North”, you need to work on your geography: where I come from, Leicester *is* the South.
- Asserting that eBay sellers don’t pay tax on their earnings is likely to get your comments filled up with irate repudiations from tax-paying eBay sellers. Or it will if I have anything to do with it
Thanks to Dan for the link, and the title.
eBay criticised over software piracy
February 27, 2008
A software industry anti-piracy body has said that “at least 90% of all software available on eBay is illegal.” The report by the Software & Information Industry Association (SIIA) says that “some of the largest and most damaging counterfeiting and piracy problems take place on eBay and other auction sites.”
The SIIA acts for some of the biggest names in software, including Adobe, McAfee, Quark, Corel and Symantec, and targets those believed to be selling pirated software on eBay through the VeRO program and through legal action. Citing several successful cases from 2007, SIIA say they expect to see “many more suits being filed in 2008. As additional targets are identified and approved by SIIA members, SIIA will be filing suits against these targets on a regular basis.”
But, say the SIIA, piracy would not be such a big problem if they had more assistance from eBay and other auction sites: “unfortunately, these sites are often unwilling to take the actions necessary to reduce the high-volume software piracy taking place on their sites.” The SIIA provides a “certified software reseller program” to help customers distinguish those selling genuine software; sadly at the time of writing, this has only three eBay sellers and one Amazon seller listed on their website, so perhaps more work is needed to publicise the benefits of membership.
Buyers who have been duped into buying copied software are urged to take action. The “Don’t Get Mad, Get Even” program offers a reward of up to $500 for those reporting illegal sellers. I’ve long thought that buyers are at least half the problem with software piracy: faced with a potential bill for £580 for the genuine version of Photoshop, it takes a strong-willed buyer to resist the lure of a cheap copy, whether its from eBay or a car boot sale. So perhaps they’ll be able to put their reward money towards the genuine articles.
Via Techworld.
Category and item specifics changes on .com
February 27, 2008
Sellers who list on eBay.com need to be aware of some changes to categories and item specifics coming in March. The full details are on the Announcements Board (categories, item specifics), but in brief:
- Art is being divided into two sections: Direct from the Artist, and Art from Dealers & Resellers. Subcategories which overlap with item specifics are being removed.
- Unisex Children’s Clothing gets a new Athletic Apparel category.
- Computers & Networking is being tidied up, with “easily searchable” brands-as-categories being removed.
- Sporting Goods is a getting a fairly major reorganisation: more details
- Toys & Hobbies has changes throughout, including increased visibility for Marbles. Seller-defined item specifics will replace the eBay ‘type of toy’ item specifics.
- changes to item specifics in radio-controlled toys, r-c accessories, die cast toys, candles, candle holders and sheets.
If you’re using a third-party listing tool, make sure it’s been updated to reflect new categories and ISs.
How Amazon produced a tenfold increase in business
February 27, 2008
I can’t help but be impressed with the recent stories I hear about Amazon sales. Almost every seller that uses Amazon as part of their sales channel has stories of hitting the “Buy Box” and being instantly flooded with orders until they run out of stock. Unlike most other channels where orders come in a steady flow Amazon is the one venue where, if you get everything right, your biggest problem will be how to despatch the deluge of orders.
ChannelAdvisor have just produced a video case study of Normans Musical Instruments which tells the story from a lack lustre website, to discovering eBay and using shopping comparison sites. They finally branched out to selling on Amazon which they describe as “almost impossible to cope” with the amount of orders generated.
Having generated a tenfold increase in sales Normans is now looking to the future with more reliance than ever on their online strategies.
La Poste tariff changes from 1st March
February 26, 2008
Just a heads-up for anyone else who’s shipping from France: La Poste’s tarif courrier is changing from 1st March. Most prices will increase by just a handful of centimes, so n’inquiétez vous.
A 20g lettre prioritaire increases from 54c to 55c; 50g increases from 86c to 88c. 250g and 500g are up 7c. There are also two new types of Lettre Max: 20g and 50g (as well as the current four size-limited packets), which are a rather reasonable €1,85 and €2,25 if you buy more than one at a time: those certainly deserve closer investigation for sellers of little things (though equally, they might presage greater strictness on the contents of a “lettre”).
For international prioritaire, changes are a little heftier at the lower weights: packets up to 50g increase 5c, up to 100g increase 10c, but over 100g there is no change.
All in all, not too bad: you can see all tariffs on La Poste’s website.
eBay postage options incorrect in FireFox
February 26, 2008
There appears to be a problem with eBay listings when displayed in the FireFox browser. The postage isn’t displaying a cost, but instead displays the line “Postage costs: To Taiwan — Not specified”
Postage costs displayed in FireFox
From the same auction Internet Explorer displays the postage costs correctly which for this auction are “Dispatches to United Kingdom” only.
Postage costs displayed in Internet Explorer
I’m not sure what is causing this, nor why a random country such as Taiwan is picked up. One thing is for sure though - none of the auctions I’ve checked that show “Postage costs: To Taiwan” actually offer shipping to that country.
Sellers with DSRs 4.3 or less to be disadvantaged in UK search results
February 26, 2008
eBay UK have just announced changes to the way search results are ordered, to disadvantage sellers with lower DSR (”feedback star”) scores.
The listings of sellers with a DSR of 4.3 or below on any of the four rating categories will appear lower in search results.
It should be emphasised that this is *any* of the scores, not an average, so a good performance in one area will not balance out poor performance in another.
eBay say that based on current figures, this will affect around 3% of sellers. The DSR scores will be based on a rolling 30 days, so, according to eBay, “you should be able to improve your scores in short order”. Perhaps. But as they have not yet rolled out the DSR console which will allow sellers more detailed information about their rolling 30 day scores, much of that improvement is going to have to be based on guesswork. Lets hope that Scot Wingo has some good ideas for us at today’s workshop.
Gumtree for recruitment
February 26, 2008
What do you do when you need extra staff for your online business? Will Wynne of Arena Flowers told TameBay the secret of his recruiting success, when he needs staff he always turns to Gumtree.
Arena Flowers are offering
10% off for TameBay
readers 1st order.
Simply enter ‘TameBay’ into
the discount box when ordering.
Arena Flowers are the first UK florist to sell Fair Flowers, Fair Plants accredited flowers, delivering sustainable, ethically grown flowers. They aim to be the leading online UK florist delivering the highest quality flowers from around the world at excellent prices.
There are times during the year such as Valentines Day and Mother’s Day when demand for flowers increases and that’s when he posts an advert for temps on Gumtree and recruits staff within days.
His tips are to choose a relevant Gumtree category, include a profile of your company, where it’s based and the job description. Each of his Gumtree adverts has resulted in plenty of enquiries and interviews and the cost for placing an advert is just £25.00. Talking of traditional recruitment agencies Will said “All agencies do at end of day is supply a load of CVs and we can get that from Gumtree anyway”.
He notes “You need to be prompt as Gumtree works well, in terms of Customer Services vacancies we always get five or six applications and have always filled the position. Within two days we can get people in and can meet temporary demand during busy periods.”
Will is a committed Gumtree user, in his time running Arena Flowers he’s recruited more than a dozen delivery drivers, customer service staff, packers (both permanent and temporary) and even his SEO web developer. On a personal note he also found his flat to rent on Gumtree.
Overstock to expand to the UK & Europe
February 26, 2008
In what’s probably good news for many eBay traders, Overstock CEO, Patrick Byrne, has made public his intentions to cross the Atlantic and gain a foothold in Europe. Overstock aim to be up and running in the UK by summer 2008, and are currently investigating logistics partners to work with.
In the US Overstock is a serious contender to eBay aimed at businesses looking to liquidate surplus or returned inventory. Byrne runs the company by being open to the community and at times berating them, often viewed as controversial he’s passionate about what he does. He’s also a keen advocate of distinguishing auctions from fixed price listings, having once said “Starting price $29.95, Make it Mine @ $30.00. Folks, that is not an auction, that is a classified ad. Our real auctions have disappeared under an ocean of such classified ads, which destroys closing rates for everyone.”
According to reports it’s intended that new offices will be opened in Europe with expansion to Canada controlled from existing US locations. Byrne cites “language, currency differences and tariffs attached to trade across borders” as the main challenges, along with the logistics of shipping products overseas and handling returns back to the US. For this reason they’re looking for a company to partner with in the UK. Byrne will need a local partner who knows the market; he’s probably already upset half the country in referring in his expansion plans to “England” rather than the UK.
Although Overstock are significantly smaller than eBay one thing is certain, they will be watching the Overstock entry into the European market with interest. The serious competition is about to hit the UK.
A third of the UK has a PayPal account
February 25, 2008
PayPal’s rise and rise has passed another milestone, as they reach 20 million UK users: more than a third of the adult population now has a PayPal account. Leading internet market research company, Nielsen Online, has named PayPal the UK’s favourite payment provider and most visited financial website, with almost five times more users than its nearest competitor.
PayPal have recently added a number of huge names to their customer list, including New Look and BHS, Dabs.com and Maplin, Dating Direct, and flyMonarch.com. Carl Olav Scheible, Managing Director of PayPal UK, said that “privacy, convenience and choice are what make PayPal such a popular way to pay.”
Win a date with Colin Firth on eBay
February 25, 2008
Fans of Colin Firth, break out your PayPal accounts! Oxfam America are auctioning a range of Colin-related items, including signed DVDs, and even better, the chance to meet Colin at the premieres of Mamma Mia in London, Berlin and Stockholm. It’s all in a great cause, and I’d like to remind any rich readers that it’s my birthday in a few weeks. 
eBay name new CEOs for Skype, Shopping.com
February 25, 2008
eBay have today named new CEOs for Skype and Shopping.com. Josh Silverman, the current CEO of Shopping.com, moves to Skype to take over from Michael van Swaaij, who was appointed interim CEO in October 2007. Josh joined eBay in 2003 and has held a variety of management positions, including General Manager for Marktplaats.nl. He was also responsible for helping to build eBay’s European classified ads businesses. Josh has started blogging already, saying “I’m serious about wanting to build the greatest products — and the greatest company — on Earth. That doing so means listening well, being willing to think different and take risks.”
Josh is succeeded at Shopping.com by Andre Haddad, who has been with eBay since 2001, working most recently as Senior Vice President of Product. Andre said he was “thrilled to be joining such an exciting company”.
eBay President John Donohoe said “It’s a testament to our deep talent pool that we can fill these positions internally,” said Donahoe. “We couldn’t be more pleased to have Josh and Andre taking on such critical leadership roles.” We wish them both success.
eBay UK simplifying Checkout
February 25, 2008
eBay UK have just put out an announcement that they are changing Checkout, “to simplify and improve the buying process”. Integration with PayPal is to be improved, and “the issues our users were finding difficult, such as, postage method selection and postage & packaging discounts” are to be addressed. The new Checkout will be introduced gradually over the next three weeks.
I’m a bit intrigued by this. I’m not aware of any of the things eBay list as being problems actually being problems: what do you think? Are your buyers unable to select between second class and special delivery? I do get occasional glitches with the P&P amount, and that’s always entirely my own fault for having forgotten to tick the “apply my postage discounts” box in Turbo Lister. My buyers are pretty good at reminding me about this though 
And though of course anything that makes it easier for buyers to pay has to be a good thing, I can’t help thinking that what would really make eBay easier to use, would be a shopping cart.
eBay seller strike enters second week
February 25, 2008
Sellers striking in protest at eBay’s recent fee and (mainly) feedback changes have announced the strike is to be extended for another week until 9th March.
A thread on an eBay community forum proposing extending the strike shows that support is far from universal: “I pledge to KEEP listing and buying” says one commenter, and another vacillates: “I pledge not to buy or list any Auction style Listings. My store will remain open for those who choose not to boycott. My store suppliments my income.”
Is it working?
It depends what you mean by working. Most sellers I heard on this issue were striking as a *protest*: I didn’t see any real expectation that eBay’s management would reverse their decisions, and I don’t see any sign of that having happened. If those protesting feel better for having done so, good for them.
The other aim frequently expressed by striking sellers was to “hit them in the pocket where it hurts”. Has that happened? Reports vary. I’ve seen people claim a a 13% drop, even a 20% drop (#4 in comments). The problem is that the Medved graph showing the downward plunge, starts on Monday 17th, the day before the strike. Though it shows a “my viagra wore off”-style drop, it doesn’t tell anything like the real story.
A tale of two graphs
Fortunately, Only eBay has a chart tracking numbers of listings since the beginning of February. Hardly surprisingly, we see that on 13th February, the cheap listing day, listings hit an enormous spike. And throughout the next ten days, we see those listings decrease as they end or are bought.
The graph tells us that CLDs increase listing numbers. It could even be telling us that eBay sellers were trying to clear inventory before the fees changes. But if there’s a drop in listing numbers, it’s about 4%: the same drop we see on 3rd February when there wasn’t any strike going on. The graph might be telling us that eBay listing totals are very volatile, but I don’t see that it tells us that a seller strike is about to bring the company to its knees.
“You dirty bird! Misery Chastain cannot be dead!”*
There are times, and this is one of them, when eBay sellers remind me of no one more than Annie Wilkes, turning from Number One Fan into axe-wielding maniac because the story she loved was over. Meg wrote us a great series of romance novels; are the grittier, harder-hitting works that JD seems to be promising going to be to our taste?
For some sellers, the answer is no. I don’t know how to put this nicely, so I’ll just be blunt: eBay is no longer the place for some of us to sell. If you think things have changed radically over the last month or so, think again: I’ll predict that recent changes are *as nothing* to what we’ll see next year, and the year after. eBay a couple of years down the line will be unrecognisable.
Which, I hasten to add, is a good thing. If eBay is even going to survive, it has got to change radically. In 1995, ecommerce websites were prohibitively difficult and expensive to set up. Credit card processing was for big companies. Search engines were - comparatively - useless. The world was ready for a site that could bring buyers and sellers together. But that site has been taken over by the internet itself. You can now get an ecommerce site up and running in less than ten minutes, and get Google to pick it up in less than a day. Where do eBay fit into all this?
My answer: by doing exactly what JD has started to do this month. By offering buyers a guarantee, that by buying through eBay, they’ll get the quickest, most reliable service, from sellers who acknowledge their legal rights and who will act like professionals. Those who can’t fit in with this vision, well, I get the feeling they’re welcome to go elsewhere.
(* If you don’t get the reference, it’s Stephen King’s Misery and I heartily recommend the book. The film is good too.)
eBay Oz makes it easier to recover pulled listings
February 25, 2008
eBay Australia have announced a change in the way they deal with listings pulled due to policy violations. Previously, these have disappeared from the site altogether, meaning that sellers had to recreate them from scratch (unless they were saved in Turbo Lister or another listing tool). Now, the listings will instead appear in seller’s unsold items list, with an indication that they were cancelled by eBay. The reasons for the listing being pulled and the policy it violated will still be communicated to sellers via email, and they will then have the opportunity to edit and relist the item.
This is a great development by eBay Australia, and we hope it’s rolled out to other eBay sites very shortly. eBay should make the same change to the way they deal with so-called “TKO” removals, where the item was purchased allegedly without the buying account holder’s authorisation. Having these listings disappear, due to no fault of the seller whatsoever, is exceedingly frustrating. eBay have been saying “we are working on tools to allow you to relist your items without starting from the beginning” for months now, and it’s about time those tools became available across all sites.
SIF glitch adds Gallery to all listings
February 24, 2008
If you have Good Til Cancelled listings renewing today, you may like to check if Gallery has been added to them without your say so. A thread on the PowerSeller Forum [PS login required] has several sellers reporting this problem, which will effectively double the costs of their Shop listings.
Anyone affected is advised to contact eBay support with the relevent item numbers.
Meg Whitman to inspire future CEOs
February 24, 2008
Meg Whitman is to join the likes of Andrew Carnegie, Henry Ford, Warren Buffet and even George Washington as a laureate of Junior Achievement Worldwide.
Junior Achievement is the world’s largest organization providing school and college programs for students, with the aim of inspiring and preparing young people to succeed in a global economy. Junior Achievement aim to be the bridge between education and business.
Meg will now join over 200 Business Hall of Fame Laureates which consists of outstanding individuals who have made legendary contributions to the free enterprise system.
eBay elsewhere : links for 24th February
February 24, 2008
The Times takes a look at online auctions and alternatives to eBay.
Forbes considers what JD will need to do to restore eBay to its past glories. (IMHO: stop looking back to 1998 and start looking forward to 2018 would be the place to start.)
Gary E. Sattler writes yet another sneery piece about eBay. Considering he’s previously said he neither buys nor sells on the site, I don’t know why he’s so bothered.
Predictably, though, most of the eBay coverage everywhere this week has been about The Strike. Here are just a few of dozens of pieces I’ve read:
Michael Fowlkes says the seller strike plays into the hands of eBay’s smaller competitors.
David A. Utter says the seller strike is having minimal effect, and hints that smaller sellers off eBay could be just what the company wants.
The BBC has a piece written by someone who says “although I have an account on eBay my reputation as a seller or buyer doesn’t really matter that much to me.” Er, right then.
The Guardian has a couple of interesting quotes from sellers.
Buyers unable to leave more than 3 DSR stars?
February 24, 2008
Auctionbytes has an extremely worrying story this morning picked up from eBay.com boards, where buyers are reporting they are unable to leave more than 3 stars in feedback. Quoting from just one post, it seems things are pretty thoroughly broken:
Myself, I am getting NO stars, only the questions and a box where the stars should be ,saying about the sellers not knowing who dinged the stars. I tried to move the box so I could leave a seller 5 stars and I could leave none at all.
Some are getting screens where 4 and 5 are covered and it is real difficult to leave a 4 or 5. Somesay their screens are ok. But, there is SOMETHING going on with the stars, and it is bad. Think how many buyers will leave no score, or maybe hit a 1,2, or 3, since they cannot get to the 4 or 5.
We know from previous occasions that when buyers weren’t able to leave positive feedback, only neutrals and negs, they left neutrals for perfectly satisfactory experiences: after all, buyers get lectured on the importance of feedback all the time, so they’re going to do the best they can.
But with DSR stars of just 4 (labelled “satisfactory” under eBay’s system) getting your buyers publically warned that your performance is unsatisfactory, this is a glitch that needs fixing immediately. And the star system needs to be made unavailable until it is.
I’m not so far finding any UK or non-.com users reporting the same glitch, but if you have buyer feedback to leave and can see this problem, we’d love a screenshot. If you can grab one, please mail me.
Recent Comments
- Whirly: #3 you don’t deserve one after having a 1p listing festival you jammy blighter.
- Chris Dawson: #1 I didn’t get a voucher either
If anyone has one and wants to spend it with me... - northumbrian: the only fault with that bling thing is if anything it makes the item look to good
- faculty-x: us techies are honoured at the mo from ebay or the ones that have dropped off ebay the most, us...
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- Whirly: No voucher for me which is a pain as I need some stuff I know a buyer who will get one, he likes...
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- Trish Connolly: I need to dissagree with part of your statement. You say, “I’ve met many buyers who are more...
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