PerfumeBay give up fight, change name

by Sue Bailey

This post was written in March 2008; specific information contained within it may be out of date.

PerfumeBay have finally given up on their trademark fight with eBay, and have changed their name to Beauty Encounter.

Beauty Encounter’s CEO Jacquelyn Tran wrote

We fought a good fight for four years, but now I feel it’s in our customer’s [sic] best interest to evolve, rather than continue the legal battle.

The perfumebay.com domain name now redirects to beautyencounter.com. Ms Tran had previously argued that the PerfumeBay name was supposed to signify “a bay filled with ships carrying perfume from every corner of the world”.

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Author: Sue Bailey
Posted at: Wednesday, March 12th, 2008 at 6:45 pm
Filed Under News
 

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Comments

4 Responses to “PerfumeBay give up fight, change name”

  1. Randy Smythe on March 12th, 2008 7:13 pm

    Sue, its funny how you got this story about a company in Orange County (where I live) before I did and from the Orange County Business Journal with a circulation of 20 :)

    Am I going to have start researching the local UK press?

  2. Jon Feest on March 12th, 2008 7:16 pm

    not sure how ebay managed to bag the global rights to the word “Bay” !? presumably they simply had to purchase all the “Bays” in the world !?!?!

  3. Sue Bailey on March 12th, 2008 7:18 pm

    Heh heh, Randy, RSS feeds are a wonderful thing ;-)

  4. Keith on March 12th, 2008 9:49 pm

    Make sure you get a good price for Tamebay :grin:

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