Who will have the most traffic - eBay or Amazon?
October 31, 2008
As someone who has bought on Amazon but never sold on the site the webinar hosted by Amazon’s William Cook and ChannelAdvisor threw up some interesting tips for getting started.
Which sellers do Amazon want?
Amazon have fewer categories than eBay so look for sellers who can supply specific product lines. For the Clothing, Shoes, Jewellery and Watches sellers need to be authorised with Amazon (which takes about two weeks). The Consumer Electronics, Home, Toy, Baby, Tools, Sporting Goods and Video Games categories are open to all sellers without prior authorisation.
What do Amazon look for in a seller?
Amazon are looking for for sellers who can provide a range of products to expand their own selection and provide availability when Amazon are out of stock. 31% of products sold on Amazon are now sold by third party merchants. They also hold sellers to high standards both for the product information and for customer service. Amazon also stipulate that prices must be the same as on a seller’s own website - they don’t want buyers to find the same product cheaper elsewhere.
There are some technical requirements - products listed on the site must have EAN/UPC codes (bar codes) along with high quality data (descriptions) and product shots (white background with no text or water marks).
The detail page and the “Buy Box”
It’s important to realise that on Amazon no one “owns” a description. The item detail page is created either by Amazon or by the first seller to list a particular product. From then on all other sellers offering that item for sale will use the same product details and pictures. Whilst it may be frustrating to take quality product shots and create an item description simply to see another seller listing against it, that’s simply the way Amazon works.
The buy box is the area of the detail page where Amazon highlight the seller (or Amazon themselves) who is deemed to have the best offer for a particular product. All other sellers will have their offers listed from links just below the buy box. Generally to win the buy box a seller needs the best price and availability, which is markedly different to eBay where items at the top of Best Match often aren’t the cheapest available on the site.
What fees do Amazon charge?
Amazon operate on a revenue share which includes all of the costs for payment processing, fraud and driving traffic to the site. There is a flat cost of £25/month and then a percentage which varies according to product category:
Consumer Electronics 7%
Tools 12%
Jewellery 25%
Everything Else 15%
There are no other fees to pay including no insertion or listing fees.
How much traffic does Amazon have?
Last Christmas Amazon saw a spike in traffic to over 14 million unique visitors in the month of December. During the busiest selling month of the year they virtually drew level with eBay for traffic, and there’s no reason to suggest they won’t do the same this year. If you’re not already selling on Amazon with the exception of the toys category it’s not too late to start selling on the site.
Amazon is a remarkable success story, as one of the few original .com sites to survive their sales are still growing. It’s a site that all eBay sellers should consider as their second online presence, especially if they don’t already have their own website. The big question is will they have more traffic than eBay this Christmas and which site will produce the most sales for sellers?
eBay dispute console changes
October 31, 2008
The dispute console has changed to allow an easier flow for mutual cancellations rather than being a part of the unpaid item dispute flow. From now on a “Cancel Transaction” option is available when the “We have both agreed not to complete the transaction” option is selected.
A word of warning… do not test this unless you really do want to cancel a transaction! There is no confirm page when selecting this option so don’t click confirm until you are certain that you want to cancel the transaction. As soon as you select the option and click “continue” the cancellation will be sent. This is a change from the older dispute console flow and many users are likely to be caught out by it thinking that there will be a confirmation screen and “Continue” suggests there are further steps before sending the cancellation.
On eBay.com the dispute wording has been changed and now reads “Unpaid Item Cases” and alerts in Selling Manager display “An Unpaid Item or a Cancel Transaction case has been opened for this item” rather than the UK version which still reads “An Unpaid Item dispute…” It’s great to see “Disputes” being removed from the language - I don’t think I’ve ever had a dispute with a customer although I’ve had plenty of unpaid items.
Parcel2Go offer half price deliveries this weekend
October 31, 2008
Parcel2Go.com are offering half price standard parcel delivery this weekend. Up until Midnight on Saturday evening you can book a courier collection and delivery normally costing £7.99 plus VAT with a 50% discount using the coupon code “SDHALF”.
It’s almost four years ago I first used a shipping discount code for a courier delivery and it’s one of the best things that ever happened to my business. Up until then I only sold items which were light enough for Royal Mail deliveries, but one over-weight parcel opened my eyes to couriers and I soon opened an account.
Being able to sell bulk orders and heavier items made a huge difference to both sales and profits, so if you’ve like me and have never used a courier try it just once, it could be the start of a profitable expansion to your online business.
Free listing weekend on eBay Belgium
October 31, 2008
eBay Belgium is dropping all insertion fees for auctions and fixed price listings this weekend, 1st and 2nd November 2008. All other fees apply as normal.
25% off FVF with free P&P for media sellers
October 30, 2008
eBay are reducing the final value fees for items sold in media categories by 25% for the whole of November and December when free postage is offered.
Sellers will need to offer free domestic P&P to qualify for the discounts. Free P&P will become compulsory from 27th January for DVD’s with maximum rates set for other media items.
In order to qualify the first domestic postage needs to be set with a cost of £0.00, although other premium services (such as recorded or special delivery) can be charged as can International post.
It’s important to realise that increasing prices to include postage in the buy it now price is likely to affect placement in Best Match and will lose any Recent Sales boost in search results. In this case “Free” postage really does need to be “Free”. However if you’re launching new listings or using the auction format you can take full advantage by rationalising your prices to build postage costs in.
There seems little doubt that eBay will move towards capped or free postage for many categories on the site. For sellers who will have to offer free P&P or reduce their shipping rates at the end of January a 25% discount on FVF is the perfect incentive to make the changes now rather than wait until they’re forced to in the New Year.
2p International Site Visibility: 6th Nov - 7th Dec
October 30, 2008
eBay are reducing the price of the International Site Visibility listing upgrade for a whole month in the run up to Christmas. If you sell using the auction listing format you can attract buyers from the US and Canada by making your items available on eBay.com and eBay.ca for just 2p per listing.
The normal cost of the ISV listing upgrade starts at 5p rising to 15p for listings with a start price over £30.00. There are a few exclusions and the normal insertion fees for eBay UK will still apply.
This is a great way to get some extra exposure for the Christmas selling season, and the last posting date for International Airmail to the US and Canada is the 10th December so the promotion finishes with time to get sales shipped.
eBay In Demand - Hot products in short supply
October 29, 2008
eBay In Demand is a new website coming soon to eBay.com which aims to inform sellers of products in short supply on the site.
There will be incentives in the form of product by product discounts on insertion and final value fees for sellers that can meet demand. Discounts will be on top of any PowerSeller/Business discounts the seller already qualifies for.
eBay In Demand will run off catalogue data and to access discounts you’ll need to list using pre-filled information. Scot Wingo, who broke the news on eBay Strategies, has already found products on eBay In Demand which are listed on eBay in core and SIF, but none of the sellers used pre-filled information when listing.
eBay are more likely to highlight listings in search results that have been listed with catalogue information where it’s available and with eBay In Demand this will become more important than ever for sellers as it’s the only way to access the individual item discounts.
In order to access eBay In Demand data you’ll need to fulfil the following criteria:
* A registered seller on eBay.com
* A minimum detailed seller rating of 4.8 across all four 30-day detailed seller ratings
* A buyer satisfaction rating of Excellent or Good
* A PowerSeller.
This is an interesting development from eBay.com, for the first time eBay will publish data on which products buyers are searching for but for which there is a shortage. Sellers able to take advantage will be well positioned to appear high in Best Match, gain recent sales and, as other sellers start supplying the product, appear at the top of search results.
It’s your own business you’re shafting…
October 29, 2008
There have been a lot of complaints recently from sellers that eBay’s third party advertising plastered all over the site is undermining our sales. But it seems that eBay’s advertising aspirations go further than this: they’re quite happy to undermine their own businesses too
viz. this advert for “the internet phone service for small businesses”:

Surely some mistake? - the internet phone service for small businesses is Skype.
Thanks to Dan for the screen shot.
Making the best of Best Offer
October 29, 2008

Christmas plus the credit crunch: has there ever been a better time for Best Offer? Christmas shoppers don’t want to wait for the end of an auction: give them Buy It Now and let them get on with their buying. And there’s no doubt that many buyers will be looking for a bargain this year, especially on eBay where, as one buyer told me recently, it’s the rule you have to be the cheapest.
Best Offer can be a great way to make buyers feel they’re getting a bargain, while still ensuring you’re getting the price you need. If Best Offer is new for you, here are our top tips:
Best tips for Best Offer
- Price accordingly - if your BIN price is already the lowest you can accept, BO is no good to you.
- Set up auto accept and auto decline prices when you list if you can - best offers don’t outlast the listing, so it would be a shame to miss an offer because you weren’t at your computer when the listing ended. But don’t price auto decline lower than you’d accept for bulk orders.
- If you’ll take a lower price for multiple purchases, say this in the listing (some people will still pay full price!).
- Don’t be afraid to counter offer: it took me a while to get into this feature, but I’ve had some nice results from using it.
- Consider lower offers at the start of your listing to get higher visibility in best match.
- Send email marketing with a “we’ll accept offers of £xx on this item for readers of this email” and watch the auto-accepts flood in: even though Best Offers are set for everyone, it makes your email subscribers feel special if they think they have privileged price information.
…and a couple of sneaky hints for buyers
- Buyers, remember that your seller cannot see your ID when you make a best offer. If you’re a regular or you’ve just bought a whole bunch of full-price stuff, it’s worth sending an ASQ to say that it’s you making the offer.
- If you’re buying several items from one seller, buying the full-price ones first before you put the B.O.s in might earn you more favourable treatment.
- Don’t wait until the last minute. Best offers don’t outlast the end of the listing, and there’s nothing worse than an offer that would have been accepted, if the seller’d had time to accept it.
- Make sure it’s your *best* offer. I’ve got to be honest as a seller here: people who put in multiple stupid offers are more likely to get their just-about-decent offers rejected or ignored. I don’t like having my time wasted, so don’t waste your own time making silly offers.
eBay.com paperless payments policy goes live
October 27, 2008
A week later than expected, eBay.com’s paperless payments policy has finally gone live today; sellers may not offer cash, cheques or money orders as means of payment, but only one of the approved electronic methods: PayPal, credit or debit card payment to a seller’s merchant account, or ProPay. As of today, sellers will not be able to list as accepting “checks” or “money orders” through the SYI form; listings already live with checks and MOs as payment options will have those hidden on the view item page.
eBay has extended the grace period for .com sellers to amend their listings to remove references to paper payments to January 15th 2009. Sellers who have to cancel and relist Good Til Cancelled listings in order to remove references to prohibited payment methods, will have their insertion and feature fees credited to their seller account.
What’s still not clear is how this affects non-US sellers whose listings are available on eBay.com, whether using the ISV upgrade or on an international search. Both pinkie James on the UK PowerSeller Board and John McDonald, head of Trust and Safety in the US, talking to Scot Wingo, were unable to clarify the position. In Australia during the short period where PayPal was the only permitted payment method, sellers who offered other means of payment had their listings hidden from Australian buyers. Scot asked John whether sellers on .com would be permitted to offer paper payments to buyers from countries where this is still permitted: he, like thousands of sellers, is still waiting for an answer to this one. If the head of T&S doesn’t know, one has to wonder just who he’s gone to ask; as soon as we get an answer, I’ll update this post.
Updated to add the answer:
A little site experimentation finds that if you search for something you’re likely to find from German sellers and then choose one of the ones not offering PayPal, the View Item page is blocked:
This item is not available for purchase
This item is not available for purchase on eBay United States.
Learn more about our accepted payments policy.
View the original listing on eBay and buy this item on eBay Germany
More generously than we might expect, there is a link to the listing on the original site.
On items which offer PayPal plus paper payments on the original non-.com listing, when viewed on .com the paper payments are not shown.
Free auction listings on eBay.it tomorrow
October 27, 2008
eBay Italy are offering free insertion fees for auction-style listings starting at 99c or lower tomorrow, 28th October. The promotion is open to all sellers except in Motors categories. All other fees apply as normal.
eBay France extends BIN fee promotion
October 27, 2008
eBay France has announced that the promotional pricing it has been running in October is to be extended to the end of the year. Buy It Now listings will have an insertion fee of 15c, regardless of start price or quantity listed. In addition, sellers with all four DSR scores at 4.5 or higher will save 10% on their final value fees. The promotion is for business sellers only, and remains in effect until 31st December 2008. Fees for auction-style listings remain on the normal tariff announced in August.
eBay Elsewhere : links for 26th October 2008
October 26, 2008
WebProNews lists what it claims are the top ten frustrations for eBay sellers. I’m always suspicious of anything that claims to speak for “eBay sellers” as a group: we’re such a disparate bunch, frankly I don’t believe it’s possible for us to speak with one voice. What’s your top frustration with eBay selling? Leave us a comment.
Continuing the whinging theme, TechCrunch says that eBay is facing a “revolt by its power sellers” about feedback.
And when we’ve all finished complaining, Dan has some home truths for eBay sellers:
eBay has never loved you … If you’re staying out of some sense of misplaced loyalty, switch that chip off now. Stay ‘cos it works, makes you money… don’t base a business decision on an emotional attachment to eBay. Your love will always be unrequited.
Finally, making a nicely cheery change, Etsy gets a lovely write up in The Guardian.
PayPal glitch threatens to cancel echeque payments
October 25, 2008
PayPal echeques are a pain point at the best of times. Buyers often think they’ve paid and don’t understand why sellers don’t ship immediately. Sellers are frustrated at having to wait up to 10 days for the funds to clear and when an echeque doesn’t clear it’s often days until it fails and they have to request the buyer to repay by an alternative method.
Now the latest glitch from PayPal is an email informing sellers that their echeque payment will be canceled if they don’t “claim the funds”.
Dear Chris Dawson,
Claim your funds
You received 4.99 GBP from xxxxxxx@xxx.xxx on 23 Oct. 2008. If you do not claim your funds by 21 Nov. 2008, this transaction will be cancelled and the money will be returned to xxxxxxx@xxx.xxx’s account.
Log in to your PayPal account to view the details of this transaction.
You are being asked to manually claim this money because:
You are one of our high-volume customers. We ask PayPal users who receive more than $10,000.00 USD per month to complete our Supplemental Merchant Information form.
To fill out the form, click the link below:
https://www.paypal.com/uk/MERCHANT
The information you provide helps us protect the integrity of our network. Payments sent to your PayPal account will be held as ‘Pending’ until you complete this form.
If you have questions about this transaction, log in to your PayPal account and click on History found towards the top of the page. Click on the details of the transaction in question for more information, or to accept or refuse this payment.
Yours sincerely,
PayPal
The echeque detailed is due to clear on the 31st October, in the mean time there is nothing that can be done to “claim” the payment or to get the echeque cleared quicker.
The email, although addressed by name, resembles spam and has the one thing that PayPal advise they never to do - it contains a clickable link requesting users to log into their account to update their information. Quite frankly all the time PayPal send emails with links in it’s no wonder that unsuspecting users fall for phishing emails. Using US dollars in emails to UK customers makes the email look even more suspicious.
Reporting the email to PayPal elicited the response “That is a spoof email. We would never ask you to fill out your business information on a link. We would ask you to log on to your account and follow steps to complete”. Sadly the emails aren’t spoofs - they’re addressed to the correct name containing details of a genuine transaction and the link is to a genuine PayPal page, they’re just a PayPal glitch.
PayPal have a new website intended as a fun interactive way to learn about online safety with a test. The correct answer to how phishers prey on victims is “Describing threats to your account and stating you must authenticate your information immediately followed by a link”.
In order for the advice to be taken seriously PayPal themselves should never send emails requesting users to click links and update their information.
Off site ads on your eBay listings
October 25, 2008
eBay have been increasing the number of off site ads, which is no real surprise as their 2008 Q3 investor earnings call revealed revenues from text and graphical adverts on eBay are up 127% from the same period last year.
There are ads everywhere on eBay now, from the eBay home page to search results pages, My eBay and on eBay tools such as Selling Manager Pro.
The latest ads are now appearing as cross promotions on your ended eBay listings. Where previously eBay promoted items from the seller and cross promotions with other sellers, they’re now displaying off site ads just beneath sellers other items.If you’ve ever received an email from a buyer saying “Sorry I’ve purchased it cheaper elsewhere so I don’t want yours now”, then you’ll know how frustrating an unpaid item is. From now on it’s just as likely to be because eBay sent them to a cheap off site ad, as it is that they’ve purchased at a lower cost from another eBay seller.
The ads displayed on the eBay home page or in My eBay are generic ads, which though annoying, don’t attempt to directly compete with sellers. The ads in search results and on sold listings are targeted to specifically compete with the products that you as a seller are offering.
A year ago eBay stated “With a high degree of confidence we can say that sponsored links are not harming our sellers business as a whole“. How many more ads can eBay place on the site, in ever more prominent positions, until that’s not the case and sellers businesses do start to suffer?
TurboLister update wipes out returns policy
October 24, 2008
There is a major update to TurboLister today which wipes out any existing returns policy set on users templates. Once the update is installed you’ll need to go back in to each listing (or use multiple edit) and re-enter your returns policy details.
This change updates TurboLister in line with the removal of the returns drop down to specify 7, 14 or 30 days for accepting returns.
There are now only two options - “Returns Accepted” and a returns policy, or “Returns Not Accepted” in which case there’s a warning reminding sellers that they buyers may have legal rights to return items.
For users who were signed up to the TurboLister Beta program you’ll be updated to the non-beta version now the full release is available.
Edited to add: There’s another glitch which is removing returns policies from live listings. The returns policy details on the old version eBay are displaying a message “The seller will not accept returns for this item.” Switching to the new page displays the sellers full returns policy.
Edited to add: eBay have confirmed the glitch in TL and issued and a fix was issued on Saturday. If you’re still having problems with your returns policy in TL you’ll need to update again to get the latest good version.
eBay Australia finally gets Best Offer
October 24, 2008
Several months after the rest of the world, eBay Australia is adding Best Offer functionality to the site. Best Offer allows potential buyers of fixed price listings to make an offer below the BIN price to the seller. Sellers can set prices at which they will automatically accept and/or decline offers, or have the option to manually accept or decline each offer, or make a counter-offer if the buyer’s price isn’t quite enough.
Unfortunately for Australian sellers, the new feature will not be available via listing tools like Turbo Lister until next year. Anyone wanting to use it for the next few months will have to list through the Sell Your Item form, Seller Manager or Seller Manager Pro.
Best Offer will be available from early November, on Buy It Now and Classified Ad format listings only. There is no extra fee to use Best Offer. eBay Australia have more information in their Best Offer FAQs.
eBay close spoof@ebay.co.uk email address?
October 24, 2008
eBay’s safety center requests users to forward spoof or phishing emails to spoof@ebay.co.uk or spoof@ebay.ie.
There are two reasons for this - firstly eBay will advise you if the email is genuine or if indeed it is a spoof. Secondly eBay have automated scanners which parse the email for web addresses and, if an unknown possible phishing site is found, alert a real live human to check the site out and start working to get it removed from the Internet.
Until the phishing site is taken down, which can take time especially when working with overseas Internet Service providers, eBay can drop the web address into a database so that your Internet browser can flag it as a phishing site (normally by flashing red).
I was somewhat surprised tonight when forwarding a spoof email (to spoof@ebay.co.uk) to receive the following reply - I hope it’s a temporary glitch rather than the service being discontinued:
Hello,
Thank you for your email. You’ve received this automated reply because the method used to contact eBay is no longer in use.
To send us your query, click ‘Contact Us’ on any eBay Help page.
We’re sorry for the delay. We look forward to helping you resolve your query as soon as possible.
Regards,
eBay Customer Support
Strangely, although sending an automated reply, to let me know spoof@ebay.co.uk is no longer in use, the reply still had a KMM reference in the subject line! If you receive the same reply resend any potential spoof email to spoof@ebay.com as that reporting email address still appears to be working.
Your buyers are looking for 2nd hand goods
October 23, 2008
A report out from Hitwise today reveals that UK buyers are increases their searches for 2nd hand goods online. They report searches containing the words “second hand” are up 22% on a year ago. Classified websites traffic is up 47% suggesting consumers are turning to the Internet to beat the credit crunch.
The most popular Internet searches in the 12 weeks up to 11th October are:
1. second hand cars
2. second hand books
3. second hand car prices
4. second hand furniture
5. second hand bikes
Traffic to Freecycle, the website where people can pass on their unwanted goods to others increased 35% in the last year. Gumtree is by far and away the most popular classified site in the UK with a 14.32% share of the market, it’s nearest comptitors are Vivastreet (5.66%) and Ad Trader (4.18%). 9th most popular classified site in the UK is Edinburgh Gumtree (2.53%) which is incredible as it’s just a part of the Gumtree site.
If classified ad sites (and especially the UK’s most popular - Gumtree) are not a part of your sales strategy it’s time they were. Tests have shown eBay sellers can achieve sales on classified sites, and often there are no fees to pay. If that’s where your buyers are you should be listing on classified sites too, regardless if your goods are second hand or new.
Buyer sued over negative feedback
October 23, 2008
The Daily Mail reports that an eBay buyer is being sued by a seller for whom he left negative feedback. Chris Read bought a mobile phone described as being in good condition, but when he received it, he says it was both damaged, and not the model he ordered. He left negative feedback for his seller, and assumed that would be the end of the matter. But he’s now received a letter informing him that if he doesn’t retract his comments, he will be sued for libel.
The seller told reporters that he’d given the buyer a no-quibble refund: “surely that is great customer service and deserves positive feedback.” It’s not quite clear whether the refund was before or after the feedback: the buyer commented that it “took a while to come through”.
Earlier this year, a seller in the US tried to sue a buyer for leaving neutral feedback, though the judge in the case threw it out. But as Mr Read’s seller says he has been disadvantaged in search results due to this negative feedback - and with 2 negs out of 30 feedback in the last month, that would sound right - feedback really does now have the power to damage someone’s livelihood. I think we’ll be seeing a few more of these cases in the very near future.
Featured Plus listing enhancement changes
October 23, 2008
A few days ago sellers started noticing that listings with Featured Plus were only appearing in the featured section of search results and were no longer duplicated lower down the page in their natural search results position.
It’s now been confirmed that the Featured Plus listings will be only displayed at the top of the page they naturally fall on in the search results. The eBay Featured Plus help page has been updated to reflect this change.
The change was considered an improvement to the buyer experience as it means that a featured listing is not seen twice in the same search results pages, but still benefits from a higher position.
Featured Plus is still a worthwhile enhancement, even with what’s now slightly less benefit than previously. It has a huge advantage as soon as your listing hits page 1 of search results as it gives a guaranteed position in the featured section - Featured First listings have to compete for a spot in rotation as well as costing significantly more.
GMail Canned Responses: answer your email in two clicks
October 22, 2008
If you find yourself typing the same responses to emails time and time again (who doesn’t?) then GMail may have just made your life a little bit easier. Canned Responses allows you to save frequently used messages and paste them directly into your responses, all in a couple of clicks. If you’re using GMail, it should make life a lot easier than saving messages on your PC or in the drafts folder. Here’s a quick video on setting it up:
Chris, you’re a (shooting) star
October 22, 2008
For those of us who stuff jiffy bags, 10,000 transactions would be a lot, but Chris actually has to work to get his eBay orders out of the door, so 10,000+ of them is a superb achievement.
What’s even more impressive than the total score, is the 100% feedback. I don’t know how you can sell pre-used computer equipment and not have any negs, but Chris has managed it: it’s testament to his 100% commitment to keeping his customers happy (and I should know, since it nearly made us miss a plane).
And of course, there’s more to the Chris-and-eBay thing than just selling. I don’t know anyone who knows quite as much as Chris does about eBay, nor who can remember it all off the top of his head like he does: he’s a walking, talking eBay Help, a fact that has been recognised by the mainstream media as well as thousands of TameBay readers. Well done, honey, we salute you.
Jim Ambach former eBay VP joins Jigsaw.com
October 22, 2008
Jim Ambach, former Vice President, Seller Experience of eBay has joined Jigsaw, as their new Vice President of product.
Jigsaw defines it’s mission to map every business on the planet, currently with over 600,000 members organised in an online business directory of company information and more than 9 million business contacts.
Every contact in Jigsaw is complete with full name, title, postal address, hard-to-find email address and telephone number. Jigsaw members earn points for the contributions to the database that they make. They then use those points to acquire data that they’re looking for.
“Ambach defined a U.S. seller strategy, shifting eBay fees to become more success-based rather than listings-based, helping to drive more than $2 billion in revenue from U.S. sellers. He knows how to incentivize an online community and improve yield; the Jigsaw community will no doubt benefit from his vision and expertise.”
- Jim Fowler, Jigsaw co-founder and CEO
Dinesh Lathi took over the role of VP Seller Experience on eBay earlier this year.
Top tips for trading on Amazon UK
October 22, 2008
ChannelAdvisor are holding a webinar in conjunction with Amazon.co.uk, focusing how third party sellers can take maximum advantage for Christmas sales via the Amazon Merchants@ online marketplace. The seminar will be hosted by Amazon.co.uk’s William Cook and ChannelAdvisor’s Max Leisten, and held on Thursday, October 30th at 2pm.
The webinar will detail all aspects of trading on Amazon from registration and listing processes through to best practices and advanced selling strategies.
They have also published “10 Christmas Strategies for Winning on Amazon” which you can download for free.
If you’re not already selling on Amazon it’s time to take a serious look at the site. Amazon is growing rapidly (41% growth in Q2 2008) and the run up to Christmas is the perfect time to maximise sales across all ecommerce platforms.





