eBay UK’s Christmas ad campaign starts Friday
by Sue Bailey
This post was written in November 2008; specific information contained within it may be out of date.
Brand Republic reports that eBay UK’s Christmas advertising will start this Friday. Entitled ‘Guess What?’, the campaign will emphasise new goods available as Buy It Now purchases as most suitable for Christmas shoppers. There will be national press, outdoor and direct mail ads, as well as “events in key shopping locations and commuter stations”. If anyone spots anything interesting, please let us know.
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What a strange choice of ad theme!
I automatically thought of mystery auctions, which are of course now banned on eBay.
http://www2.ebay.com/aw/core/200805191328272.html
so sales of yellow shoes will be going up again this year i assume ?
*thinks they should actually promote h&g for once
afterall doesnt everyone want a shiney bog roll holder for xmas ???