Pixmania, Amazon and PayPal attending Insite
July 23, 2008
Pixmania, Amazon and PayPal have all been confirmed for the ChannelAdvisor Insite events taking place around the country this summer. All three companies will make a short presentation and then host a round table where interested sellers will have the opportunity to talk directly three of the biggest names in ecommerce.
Amazon sales are growing at a fast rate than any other marketplace and many sellers listing on Amazon are seeing better results than on eBay. PIXmania are due to announce news on their PIXplace marketplace. PIXmania boast 15 million customers a month visiting the site. PIXmania is a part of DSG (Dixons Stores Group) and looks likely to be a great new venue for many sellers in the run up to Christmas, I’ll be interested to hear their plans on opening up the site for business sellers.
If you want to talk to Amazon, PIXmania or PayPal the Insite conferences will be a great chance to talk direct to the management of each company. The first Insite takes place in London on the 21st August with further dates in Newcastle, Birmingham, Glasgow and Manchester.
RichFX Media acquired by ChannelAdvisor
July 16, 2008
ChannelAdvisor have acquired RichFX Media, a company specialising in advanced media and graphics with the aim of increasing clicks and conversion rates on ecommerce sites.
ChannelAdvisor will be offering three new products, RichImage, RichCatalog and RichCircular, as well as offering their own multi-channel management tools to existing RichFX customers.
RichImage enables zooms, alternative views, color swatching and 360 degree rotations of products (Lego are an existing RichFX customer with a great example of RichImage technology). Any tool that enables prospective buyers to engage and interact with their prospective purchase naturally drives more sales and RichImage is a winner.
RichCatalog enables merchants to convert existing print catalogues into an online asset. A virtual catalogue is created even to the extent of animated page flipping. RichCircular enables regional newsletters to be published online enabling prospective customers to view circulars from different regions.
It looks like ChannelAdvisor have got themselves a bargain, reports suggest the price paid was around $3.1m with RichFX having burnt through some $60m in funding.
Internet shoppers are becoming more demanding and expect better information and product shots than in the past, and RichImage is set to be a great differentiator for ChannelAdvisor clients.
ChannelAdvisor announce Insite/Academy dates for 2008
July 11, 2008
ChannelAdvisor have released the dates for their 2008 Insite tour which takes in five cities across the UK. The Insite conference is a must for sellers considering or using multiple channels to market (and if you’re not already we’d strongly recommend that you do).
The full day conference looks at industry trends, best practices and advanced strategies for maximising profits across marketplaces such as Amazon and eBay, along with shopping comparison engines and paid search.
If you’re missing eBay Universities which aren’t running in 2008 then attending one of the Insite days is a must. The dates are:
- London – 21st August, 2008;
- Newcastle – 16th September 2008;
- Birmingham – 2nd October 2008;
- Glasgow – 16th October 2008;
- Manchester - 23rd October 2008
Academy is for ChannelAdvisor clients only, but attending Insite is open to all online retailers. I’ve attended Insite for the last two years and highly recommend spending just one day out of the year for an overview of today’s market and a roadmap of changes expected in the next 12 months.
You can book online for Insite on the ChannelAdvisor website.
ChannelAdvisor parther PIXmania for PixPlace launch
July 2, 2008
If you’re not familar with PIXmania it’s time to find out more. With 6 million regular buyers and 15 million visitors to the site each month they’ve just announced a brand new marketplace - PixPlace.
Now we’re hearing ChannelAdvisor have emailed their sellers inviting them to become one of the first merchants to sell on PIXmania. ChannelAdvisor will be the only company to offer product listing tools and sales management services on PixPlace from launch and are also waiving their fees until 2009.
There are no upfront listing fees and sales commission rates are adapted to the sellers product range. There’s nothing to lose and 15 million reasons to try selling on PIXmania, if you’re interested in selling on PIXmania then register with ChannelAdvisor to become one of the first PixPlace merchants.
ChannelAdvisor beta test premium stores
July 1, 2008
It’s been rumoured that ChannelAdvisor are beta testing premium store fronts for their users and today Nathan from Jack of All Trades revealed the detail. He says “When your account is enabled for premium store access, the Store menu link on MarketplaceAdvisor gives you two options, CA stores and Professional Stores. Professional Stores allows you to set up a ‘mapping’ to a Premium Store (AspDotNetStoreFront) or to a Yahoo store”.
Nathan goes on to list some of the new functionality available with Premiums Stores concluding “The real bonus is now you can get a professional store design and extra functionality can be added. It has the potential to give your users a much better experience than they would get with the basic ChannelAdvisor store”.
If you’re beta testing the new ChannelAdvisor Premium Stores in the UK or around the world let us know your thoughts.
White Paper: How to Increase Pay-Per-Click Returns
June 27, 2008
In the run up to the “How to Increase Pay-Per-Click Returns: Tracking the Multi-Channel Path to Conversion” workshop on 16th July, ChannelAdvisor have released a white paper on tracking multichannel conversions.
The article discusses the route which a buyer may take from initial searches, more indepth product research leading to an eventual purchase. You can download the white paper for free on the ChannelAdvisor website.
Scot Wingo’s inside info from eBay Live!
June 25, 2008
In todays webinar the first thing that Scot Wingo and Max Leisten emphasised was that eBay have had to take action to stem the flow of buyers quitting eBay. Pretty much for every new buyer they attracted another would leave if not more. That’s why eBay have taken such radical steps such as no neg/neut feedback for buyers and higher seller standards.
The new eBay management have also seen that buyers like fixed price listings and have embraced them rather than concentrate on auctions.
eBay policy
There were some warnings against breaking policies which appear to be more rigorously enforced than before. This includes search manipulation where they have seen sellers suspended for gaming best match or DSR farming by rotating listings between multiple User IDs.
There is no longer a 15 item limit on identical listings, but it’s suspected eBay can scan items across user ids so simply changing the title or listing identical products on multiple ids is not recommended and could be viewed as search manipulation. However this could work to the advantage of smaller sellers who may gain greater visibility when competing with the larger sellers in their category.
The links policy will be enforced more rigorously than before and the recommendation is to remove all links. As eBay are about to route all communications through My Messages it’s recommended as you remove web links that you consider removing both email and telephone numbers to save future changes (It’s safe to insert them in the Business Seller Information, Returns Policy or Payment Instructions sections as they can be edited in bulk). At the same time sellers using active content (Flash, Javascript etc) consider back up plans as eBay have stated they will move from a banned list to an approved list for code in auction. This may block certain gallery type applications in the future.
Sellers should also ensure that shipping is included in the eBay postage information section. Not only will this be essential to appear in search, but it’s possible acceptable shipping bands may be introduced at some point in the future.
Listing strategy
On listing stategies Max and Scot recommend trying International Listing upgrade on your top selling international items. This may be expanded to include more countries in the future and appears to be working for many sellers.
What were they thinking?
In the “What were they thinking” category Scot highlighted the number of coupons, rebate and Microsoft Live search cashback and that you can use multiple discounts for the same purchase. Perversely none of the coupons are compatible with third party checkouts like ChannelAdvisor causing unhappy customers, although in the future it’s likely third party checkout will be phased out.
The 3rd party checkout redirect is already closed to new applications, but is likely to be discontinued by mid 2009. Although personally I dislike 3rd party checkouts they can have positive benefits for example offering an automatic merchant card facility which can’t currently be handled by eBay checkout.
The choice policy is being discontinued, but there is currently no corresponding way for sellers to list showing what colours/sizes are available, or for buyers to checkout indicating what choice they would like. Sellers will have to manually enter choice information into listings and rely on email communications for buyers to state their chosen options.
Top messages eBay need to hear
If you use a 3rd party checkout email your account manager and tell them why it’s important to you and which functions are essential to your business.
Ask your account manager why 3rd party checkouts can’t handle coupons when eBay are sending out millions of them.
Honest sellers want to see which of their buyers left less than a 5 star DSR, so that they can improve. Inability to see where they could improve is hampering their ability to give customers better service.
eBay need to evaluate messaging on DSRs to buyers to indicate that 4/5 is a failure.
Consider removing neutral feedback altogether - make it postive or negative. Today 100% are counted as negative but Scot believes at least 10% would convert to postives if the neutral option wasn’t available.
Advice for sellers
Be nimble - There will be more changes before the Christmas selling season so be wary when investing in stock.
Be prepared for more large sellers such as Buy.com to come to eBay and consider what would happen if a major competitor arrived in your category.
Continue to experiment with Best Match and use the BayEstimate tool.
My takeaway from this webinar is that, more than ever before, sticking closely to the eBay way of doing things is essential for sellers. 3rd Party Checkout, shipping or returns information in listing text rather than the eBay specified areas and failure to use item specifics are all problematic, either from useability or simply because it will get you lowered in search visibility.
Is paid search as important as you think?
June 25, 2008
The guys at ChannelAdvisor have been looking at how browsers turn into buyers and if too much credit is attributed to search results when an order is placed. It’s easy to see a purchase following a click from a paid search result, but that may not be the whole story.
A consumer may have made a broad Internet search for a product, then used comparison shopping engines to research a particular model and seen your company name and then a couple of days later done a very specific search on Google to find your website again to make the purchase. Although the sale appears to have been generated by Google one or more comparison shopping engines could have played a big part in assisting the sale along the way.
ChannelAdvisor’s new software feature - Multi-Channel Assist - aims to credit all the clicks in the sales process enabling sellers to better determine where sales are generated and which comparison shopping engines are assisting your customers to find you. With as many as 50% of UK buyers using comparison shopping engines they may be driving more business your way than immediately apparent.
There will be a workshop on the 16th July for those who want to learn more about how traffic is being driven to their webshop. You can register for How to Increase Pay-Per-Click Returns: Tracking the Multi-Channel Path to Conversion on the ChannelAdvisor website.
It’s key to understanding where your sales come from in order to set a budget for paid search, shopping comparison and other forms of online marketing. Being able to track which sites your buyers sees your ads prior to the final click is key to establishing if your advertising dollars are effective, where you should spend more, and where you may be able to spend less for the same return.
Understanding more 2008 eBay changes
June 12, 2008
Scot Wingo is one of the people I always look to for thoughts and predictions on how ebay will be shaped in the future. He was the first to analyse the DSRs and put together a 10 point action plan for sellers to improve ratings from buyers.
Scot is now hosting a webinar on June 25th to cover:
- International Seller Visibility listing upgrade
- PayPal Extended Seller Protection
- Payment method restrictions
- eBay’s required shipping policy
- Scot’s take on eBay for the second half of 2008
Doubtless the webinar will include the latest gleaned from ebay Live!, and it’s an event well worth putting in your diary. With Best Match listing algorithm, Detailed Seller Ratings, new PowerSeller requirements, new listing fees and the Seller Dashboard 2008 has already seen more changes than ever before.
Keeping current with eBay changes is no longer simply keeps you competitive, it’s key to long term survival on the site.
How to get top placement on Google for free
June 4, 2008
Not only is my eBay listing the first one returned in a worldwide Google search but I get a shopping bag icon beside it. The secret behind how to do this is Google Product Search (also known as Google Base).
Google Product Search is a shopping comparison engine, and one that all eBay sellers and ecommerce website owners should become familiar with. According to Scot Wingo we can expect to see a 10x increase in traffic from Google Product in the UK sometime this year, and sellers should be prepped to take advantage.
When Google Products are displayed in search results they’ll be shown as “Shopping Results” and displayed between the three sponsored links (paid adverts) and the natural search results. (In the example pictured there were no paid adverts)
There are a multitude of shopping comparison engines out there - everyone from eBay’s shopping.com to shopzilla, Ciao, Kelkoo and and Nextag. Each has a different format file which you need to create known as a “feed”, and they all have different pricing models. Some charge you on a Cost Per Click basis (CPC), others charge when a buyer makes a purchase (CPA/CPO - Cost Per Acquisition / Cost Per Order), and some like Google Product are free.
Companies such as ChannelAdvisor can manage your feeds and your budget, to list your products to multiple shopping comparison sites. They can adjust the amount you pay per click/acquisition tailoring unique offers and search terms that drive traffic and convert customers. A good feed management company will also filter out items which are not profitable from your data feed, so that you’re not paying for hits that don’t generate business.
Google Product however makes things slightly easier than other shopping comparison sites - they have Google Base Store Connector which can link eBay, Yahoo, or osCommerce shops to Google Product Search for free.
Simply download the Store Connector (software which runs on your PC), and enter in your shop web address. You’ll need to have a Google account, but if you have gmail or use another Google utility you’ll already have one. Store Connector will download all your listings and then it’s the click of a button to upload them to Google.
The downside to using Google Store Connector is that your products will only be indexed for 30 days, so you’ll need to upload your feed monthly at a minimum. To balance this it works with both eBay, and osCommerce shops. Alternatives are to upload your feed manually, set up an automated feed, or to use a third party to do the work for you. ChannelAdvisor have a free evaluation offer if you want to try a Google Product feed from your website.
It’s worth pointing out that it’s possible to generate a product feed on eBay suitable for Google, however that feed will only contain your eBay shop listings. By using the Store Connector you can post both SIF and BIN listings to Google Product Search.
One word of warning… once you’ve set up your Google Base account make sure you edit your display details prior to uploading products. I was daft enough not to and I now have several hundred products on Google Shopping with my email address instead of “Mount Road Computers” as the merchant. Doh!
Everyone selling products online should be uploading a feed to Google, it costs nothing and it should get you more traffic and more sales. Download Google Store Connector and give it a try today.
PayPal & ChannelAdvisor to present at eTail Europe
May 21, 2008
In two weeks time some of the leading UK online retailers will be heading to Café Royal, London for the eTail Europe conference.
The show is aimed at VPs, Directors and managers of online retailers with tracks on Web 2.0/Emerging Technologies, Mutli-Channel Integration, Advanced Merchandising and Personalisation & Segmentation. There is also a Search & Analytics Day on the 2nd June prior to the main conference on the 3rd - 4th June.
Show sponsors include PayPal, with Carl-Olav Scheible sitting on a Keynote Panel: Expanding Your Horizons: Becoming An International Retail Player, and as a lead sponsor ChannelAdvisor, with James Scott discussing Reaching Buyers Wherever They Shop Online. James will be presenting real-life case studies from top retailers such as Schuh, Charles Tyrwhitt and Orvis, as well as discussing the best practices employed by these retailers.
The show is smaller than most, with some 280 leading e-commerce executives expected to attend. With the attendance cost at £1119 for retailers and £1624 for industry service providers it ensures only serious retailers will be in attendance providing a perfect opportunity for networking with peers.
This appears an ideal opportunity for PayPal to sign up a couple more top UK retailers, they’re on a roll at the moment with the news that they’ve partnered with Microsoft released today.
JupiterResearch survey available for download
May 14, 2008
The survey carried out by JupiterResearch for ChannelAdvisor is now available for download. 98% of online sellers market their products through at least two online channels - With eBay accounting for about 25% of the online market and growing slower than the online market diversifying is essential.
The report looks in detail at the benefits and the challenges of multi-channel selling, where to start, when to outsource and how to measure your revenue potential across channels. As the data was drawn from businesses currently trading across multiple online channels it gives a real picture of why multi-channel expansion is important to your long-term business growth.
Multi-channel strategies for selling online
May 8, 2008
A report by JupiterResearch was released today which examines the issues driving multi-channel online selling. The report was commissioned by ChannelAdvisor. The highlight from the executive summary shows that 75% of online retailers surveyed attributed their online multi-channel strategy as a key contributing factor to their success.
Retailers claim that expansion of online channels are meeting their expectations for increased sales and new customer acquisitions. However retailers using multiple channels should be wary of the strain that running multiple channels places on the business processes.
This is something all those who started out selling on eBay should consider - whilst adding their own website, Amazon, Play.com and perhaps Google adwords and Comparison shopping might sound attractive, over-reaching and spreading your business too thinly across multiple channels may be detrimental to growth if introduced too early.
In order to mitigate the complexity of multiple online channel retailing, 55% of retailers outsource some aspects of the business operations. Almost 70% of those outsourcing attribute increased sales (and 65% increased customer acquisition) directly to their outsourced partners.
One of the most interesting parts of the report showed the percentage of total online sales attributed to the different online sources used.
Direct visits to websites, natural search and paid listings contributed almost three quarters of all online sales. Email marketing shouldn’t be underestimated, contributing 13% of online sales. It’s perhaps one of the lowest cost to implement (especially with shops email marketing tools on eBay). Comparison shopping in contrast was only thought to contribute 3% of sales but is used by 34% of retailers. This is one area the report falls down as it fails to explain why so many retailers use a channel for which so few sales are attributed.
Read more
Catalyst and Thames cruise sold out
April 17, 2008
The Catalyst conference taking place at Vinopolis in London next week is fully booked and registrations have closed.
Bookings this year are up 100% compared to last year, which may be in part due to no eBay Universities being scheduled for 2008. If you want to attend an eBay related event this year (without travelling to eBay Live! in Chicago) there are a few unannounced events we know will take place. ChannelAdvisor will be running their Insite and Academy events and The Conference People are expected to announce an event for eBayers to take place in September.
If you were still debating whether to book for Catalyst your only chance to attend will be to email UKteam@channeladvisor.com to go on the standby list and you’ll be contacted if a place becomes available.
Discount code for Catalyst conference
April 9, 2008
For anyone still undecided whether to attend the Catalyst conference taking place on 21st - 22nd April there’s an incentive to make the booking. We’ve gotten wind of a discount code valid for bookings up until 11th April lowering the cost to £149.00.
When booking simply enter the code “VIP” into the discount box when checking out to activate the £30 per person saving.
For anyone who is attending and looking for “affordable” accomodation in London the best I’ve been able to locate are the easyhotels (Mind you, the rooms are tiny and they charge extra if you want a TV remote, but the prices are amazing for central London!)
ChannelAdvisor: Strategic Alliance with Buy.com
April 2, 2008
ChannelAdvisor announced today a strategic alliance with Buy.com and will become the first channel management solution to offer an integrated solution for merchants to list stock on the platform.
Buy.com are a fixed price marketplace similar to Amazon, majoring on consumer electronics, jewellery and home & garden products. They have a marketplace product where you can checkout on site, as well as offers through a comparison shopping engine where merchants can pay for visibility on the site.
Neel Grover, CEO of Buy.com said “ChannelAdvisor clearly understands the rapidly evolving needs of today’s online retailers and this shows in the retail-focused solutions they have developed”.
According to Scot Wingo “By integrating Buy.com into our platform, ChannelAdvisor continues to provide online retailers the solutions they need to become mutli-faceted and innovative retailers”. The integration is expected to be completed by summer 2008 and ChannelAdvisor will waive all fees associated with selling on Buy.com for a promotional period which is sure to be welcomed by sellers.
Hey Scot! Got any camcorder sellers?
March 20, 2008
Dear Mr Wingo
I look forward to attending the Catalyst conference in Pinehurst NC early next month but wondered if you could assist with a small request.
We know that ChannelAdvisor have a large number of the top sellers from the US and around the world who will be attending and we’re trying to buy a product that just isn’t available in the UK.
Sue and I are after a couple of Flip Video camcorders (mainly cos we always lose USB cables). It would be great if you could give a shout out, as one of your sellers must surely be able to supply them?
If they could bring a couple to the conference we’d be happy to pay with PayPal or a choice of £s or $s in cash.
Best regards,
Sue and Chris
P.S. We’d like one in orange and one in green if possible but we’re not that fussed on colour if it’s a problem.
P.P.S. We’ll probably give a gratuitous plug to the seller that comes up trumps and gets us a couple.
eBay Live exhibitors list released
March 19, 2008
eBay have published a list of some of the exhibitors for eBay Live in Chicago this June. I’m happy to see plenty of chums there: Vzaar, Frooition, Vertus and ChannelAdvisor will all be attending.
Compared to last year’s exhibitors’ list, Live 08 is looking very skimpy around the exhibition floor so far: there are just 67 exhibitors compared to last year’s 127. But new this year, there is also the ASD/AMD Sourcing Pavilion, which will “connect you to wholesalers and distributers who source thousands of popular products to help bolster your business on eBay”.
And as it’s “just a few of the companies”, perhaps there are more to be announced: perhaps there’s still time for you and your company to sign up. 
eBay MD to meet sellers at CA Catalyst
March 14, 2008
ChannelAdvisor are poised to announce a major coup on Monday, they’ve secured new eBay UK MD, Mark Lewis, as a keynote speaker for the Catalyst conference taking place in London this April. eBay joins Google, Frooition, Vzaar and Royal Mail as sponsors of the conference.
Mark Lewis took over as UK MD in January this year, having joined eBay in 2004. This will be the first opportunity eBay users will have to be able to meet him face to face.
It’s expected that after the keynote speech, Mark will stay for an open Q&A session as well as participating in workshops and panel discussions throughout the two day conference. These sessions are liable to be lively as the changes to feedback and search roll out across the site and sellers begin to discover how they’re affected.
The long awaited 30 day DSR console is due to be released at the end of March, just weeks before the conference takes place and Mark will be participating in a DSR workshop at the conference.
Look for more news on the Catalyst website after the weekend and make sure you’ve booked a place. With no eBay Universities this year it will be one of the few opportunities to meet eBay employees in 2008. If you’ve ever wanted to quiz to eBay’s top management this is the event to attend.
Catalyst now has a confirmed attendee
March 12, 2008
Tank Stikman, the face of ChannelAdvisor has been quiet since making his first appearance back in December, but he’s now the first confirmed attendee at the Catalyst US conference.
It’s a great advert for Pinehurst, the resort hotel where the conference will take place on the 1st - 3rd April. Between bouncing on the bed, a game of golf, a massage and beauty treatments I don’t know how the attendees will get time to attend the conference sessions.
If you’re going to Catalyst in the US (or in the UK) look out for Tank, if you spot him let us know
Time to book for ChannelAdvisor Catalyst
February 28, 2008
There’s been quite a lot of interest in ChannelAdvisor and Amazon lately, and for those that are serious about finding out more tomorrow (Friday 29th) is the last day for booking for ChannelAdvisor Catalyst at the discounted price of £129.00. From then on the price rises to £179.00
Not only will Amazon and Play.com be represented, but it’s been revealed that Bill Alexander, Managing Director of Red Letter Days will be their to talk about building a brand for your business. It promises to be a fantastic event with the opportunity to talk to the speakers in person at the Dinner Cruise on the Thames which is included in the booking fee.
Sue and I both intend to attend Catalyst in the UK so let us know if you’re going, it would be great to meet you. I’ll also be in Pinehurst NC for Catalyst US and look forward to meeting some of our US readers. Both the UK and US events are looking to be superb!
How Amazon produced a tenfold increase in business
February 27, 2008
I can’t help but be impressed with the recent stories I hear about Amazon sales. Almost every seller that uses Amazon as part of their sales channel has stories of hitting the “Buy Box” and being instantly flooded with orders until they run out of stock. Unlike most other channels where orders come in a steady flow Amazon is the one venue where, if you get everything right, your biggest problem will be how to despatch the deluge of orders.
ChannelAdvisor have just produced a video case study of Normans Musical Instruments which tells the story from a lack lustre website, to discovering eBay and using shopping comparison sites. They finally branched out to selling on Amazon which they describe as “almost impossible to cope” with the amount of orders generated.
Having generated a tenfold increase in sales Normans is now looking to the future with more reliance than ever on their online strategies.
eBay Workshop: Improve your DSRs
February 22, 2008
eBay have announced a workshop on “How to Improve your Detailed Seller Ratings” hosted by Scot Wingo, CEO of ChannelAdvisor. It will be held on the US Workshop boards on Tuesday 26th February 9pm - 10pm. As sellers will be advantaged and disadvantaged based on their DSR ratings they are becoming increasingly important and improving your ratings has to be the number one aim for most sellers.
Last Wednesday Scot held a seminar aimed at “Understanding eBay’s Changes” and much of it focused on improving your P&P DSR (which is generally the lowest scoring for most sellers). The content of Scot’s last seminar was invaluable and I would encourage all sellers to set aside an hour to attend this online workshop, or to read the thread after the event.
The Amazon opportunities
February 19, 2008
Amazon is the name at the forefront of many sellers thoughts at the moment. Sales are up, everyone is talking about it, and of course news of the strike supposedly taking place this week is prompting debate on the best sites other than eBay.
ChannelAdvisor’s latest video newsletter tells just why you should be interested in Amazon with a personal testimonial from a client as to how powerful the Amazon Buy Box really is.
ChannelAdvisor add Amazon merchants@ support
February 15, 2008
It’s been a busy week for ChannelAdvisor, first they announce the opening of a new Product Development and Business Support Centre in Limerick and today they announce the launch of ChannelAdvisor support for Merchants@ on Amazon UK.
Merchants@ is Amazon’s third party sellers platform which allows invited merchants to compete with other merchants, and even Amazon itself, for the main “Add To Shopping Basket” button on the site (often referred to as the “Buy Box”).
Winning Amazon’s “Buy Box”, where customers can add products to their shopping basket has the potential to dramatically increase sales when compared to listing products on the traditional Amazon marketplace alone.
Normally Amazon reserve this prime selling position for themselves, but if Amazon are out of stock or a merchant has better pricing they can become Amazon’s recommended merchant for that product.
Gareth Haines, Managing Director of Normans Music and ChannelAdvisor client
ChannelAdvisor have integrated support for Amazon Merchants@ support in their MarketplaceAdvisor Premium software solution. Twenty three of their clients will be using ChannelAdvisor’s technology to expand their business onto the Amazon Merchants@ program from today. If you’re interested in finding out more you can contact ChannelAdvisor on 0800 345 7504 and Amazon.co.uk regarding the Merchants@ program on 0208 636 9252
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