Google Product: 10x increase predicted

April 22, 2008

This post was written in April 2008; specific information contained within it may be out of date.

One of the main themes running through the Catalyst conference is Google Product Search. Scot Wingo introduced the subject when talking about developments in the US.

Comparison shopping attracts more buyers in the UK than almost any other territory - 50% of UK buyers visit comparison shopping engines, and although they only account for some 13% of all sales it’s suspected that they influence and assist as many as 75% of all sales even though a search engine may get credit for the final click.

Google Product is in the top five of comparison search engines and it’s free. Any merchant, or eBay seller can upload their inventory to Google.

Scot stated that when Google changed page layout recently to include “shopping” instead of “video” there was a ten fold increase in useage in the US. It’s predicted that a increase will occur in the UK later this year.

Sellers who feed their products to Google Product will be in prime position when the expected change occurs.

Written by Chris Dawson · Filed Under Featured | 1 Comment