I have no reason to give great service on eBay

June 2, 2008

This post was written in June 2008; specific information contained within it may be out of date.

Today I received a totally justified negative feedback from a buyer. He stated in the neg that the item I supplied was not fully working with an intermittent fault.

Sadly the buyer never contacted me or he would have received a full refund or a replacement (or possibly both!). I’d have actually preferred that he open an INR dispute for SNAD (Significantly Not As Described) prior to leaving feedback, as than I’d at least have had an opportunity to rectify the situation.

I should point out I’m not that fussed about a neg per se. It’s not the first and it almost certainly won’t be the last that I receive in my eBay selling career. The problem is that it could spell the start of the end of my eBay business. The Seller Non-Performance criteria are an unknown quantity, both the exact criteria and the visibilty of a sellers standing. It may only take a couple more negative or neutral feedbacks combined with a few low scoring DSRs or maybe a buyer dispute opened, and my account could be suspended.

Having already received the neg I can see no reason why I should help an unhappy customer. If it led to a suspension I certainly couldn’t afford to be magnanimous and assist in spite of receiving poor feedback, which is what I have done in the past.

Recent eBay changes such as business seller registration, highlighting the Distance Selling Regulations and Sale of Goods Act and insisting on returns policies haven’t helped this buyer in the slightest. eBay has put me in the position where I have zero incentive to give great service and plenty of reasons to simply not bother.

But of course I did, this evening I telephoned the buyer and it was an interesting conversation. First I simply said I saw he had left negative feedback, sorry about the problem, would you like a replacement or a refund. A pleasantly surprised buyer asked what about the return postage costs and, when I said he wouldn’t have to pay any, there was a stunned silence followed by “What’s the catch?”

Well there really is no catch but he couldn’t believe that I was willing to simply replace the product, that’s why he hadn’t bothered to contact me in the first place. It turns out he’s new to eBay and one of his other purchases, significantly higher value than the one from me, had gone wrong. He explained “I’m really sorry but I’d just about given up on eBay, there was a problem with the last item I bought and you just got the brunt of it.”

My buyer has asked how he can erase the feedback (his suggestion, not mine) but of course he can’t – a great argument for editable feedback or the return of feedback withdrawal. eBay emphasise that many of the recent changes are geared towards offering great customer service and resolution of issues up front so that buyers have no need to even consider a neg or dispute in the first place, also they’re doing what they can to encourage buyers to communicate with sellers at the point of giving potential negative feedback. Unfortunately neither happened in this case.

I have a happy customer and one that will probably go on to trade on eBay in the future. It’s just a shame I caught the tail end of another seller’s poor service and now have a neg on my account for the next year.

The question is what would you do? Once the feedback is left there’s no possible benefit to you so would you ignore the neg and still look after the customer? Although I did in this case, I’m not so sure I would if it was the neg that got me suspended.

Written by Chris Dawson · Filed Under Featured, Selling Tips | 57 Comments