Hammertap webinar: “Avoiding the Price War”

October 2, 2008

Hammertap are to hold an online seminar on Wednesday 8th October to discuss how sellers can use competitive analysis and buyer behavior to differentiate their products, stand out from the crowd and avoid a price war.

With the introduction of Best Match in the UK and recent sales often pushing the lowest price products to the top of search results this workshop couldn’t come at a better time.

Talking about price wars Amy Kendall of Hammertap said “Price wars are based on the fact that ‘All things being equal…the lowest price always wins the war’. “The trick is to make things unequal and add value to your listings so you can avoid the war altogether.”

The webinar will feature HammerTap software, but is open to all eBay sellers, you’ll need to reserve a place and the seminar starts at 6pm MDT on Wednesday.

(I believe 6pm MDT is 1am Thursday in the UK, so one for the night owls to attend… If I’ve got the time wrong please let me know in comments and I’ll edit :-) )

Written by Chris Dawson · Filed Under Events | 10 Comments