Best in show software: Sales in a click

July 2, 2008

There was a new software product at eBay Live! which has the potential significantly increase sales from exisiting customers and that’s why Sales in a Click gets my vote for the best new software product at the show.

Sales in a Click is eBay email marketing taken to a whole new level. It imports professionally written editorial from a choice of over 100 topics and displays it alongside your shop categories combined with featured products selected from your eBay shop.

If you want to change the suggested editorial or select different product from your eBay shop it’s just a couple of mouse clicks. You’ll never need to write your own email marketing content again, unless you want to. Sales in a Click then send the email to your eBay shop subscribers, producing a piece of marketing which is incomparably better than eBay’s standard template.

The ability to send professionally written relevant email marketing is something that eBay has been lacking for years, and it’s been a source of frustration to me that they’ve made it so difficult to customise the email layout. Sales in a Click solves this but best of all it’s easy to create the emails in just a couple of minutes.

Cost for the service is just $6.95 (~£3.50) a month for your first 250 customers and 2 cents (~£0.01) for each additional customer. The service also tracks how profitable your email marketing is, tracking the number of buyers who make a purchase and the total revenue generated from your email marketing.

Currently the service is only available for eBay ProStores in the US, but it’ll be released for eBay shops in the near future. This is one service I’ll be signing up for as soon as it’s available for eBay - it’s email marketing on steroids.

Written by Chris Dawson · Filed Under Selling Tips | 4 Comments