Sales in a Click now available for eBay.com

August 15, 2008

Sales in a Click, the email marketing solution from imn is now available for Stores on eBay.com. I first saw the ProStores edition of Sales in a Click at eBay Live! and it’s the easiest way I’ve seen to produce quality email marketing.

The Stores version integrates fully with your eBay account and provides professionally written editorial which is presented alongside promotions to your eBay store and to featured products you have listed on eBay.

Emails are sent to subscribers who’ve chosen to receive email marketing from you along with any email addresses you choose to add manually. A thank you email will also be forwarded to any future customers when they purchase from your eBay store, with an explicit opt in request to receive your future email marketing.

There’s a free 60 day trial available during which two monthly marketing emails will be sent and of course full click through statistics are provided so that you can measure exactly how many sales were influenced by the emails sent.

Email marketing is one of the most underused features on eBay, possibly because sellers have to manually create and send the emails. Sales in a Click automate the entire process, although you can of course select which articles and products are used in your marketing emails.

Sales in a Click will be available for eBay shops in the UK in the near future. For those with an eBay.com store you can sign up for your free trial and start sending quality email marketing today.

Written by Chris Dawson · Filed Under News | 13 Comments 

Best in show software: Sales in a click

July 2, 2008

There was a new software product at eBay Live! which has the potential significantly increase sales from exisiting customers and that’s why Sales in a Click gets my vote for the best new software product at the show.

Sales in a Click is eBay email marketing taken to a whole new level. It imports professionally written editorial from a choice of over 100 topics and displays it alongside your shop categories combined with featured products selected from your eBay shop.

If you want to change the suggested editorial or select different product from your eBay shop it’s just a couple of mouse clicks. You’ll never need to write your own email marketing content again, unless you want to. Sales in a Click then send the email to your eBay shop subscribers, producing a piece of marketing which is incomparably better than eBay’s standard template.

The ability to send professionally written relevant email marketing is something that eBay has been lacking for years, and it’s been a source of frustration to me that they’ve made it so difficult to customise the email layout. Sales in a Click solves this but best of all it’s easy to create the emails in just a couple of minutes.

Cost for the service is just $6.95 (~£3.50) a month for your first 250 customers and 2 cents (~£0.01) for each additional customer. The service also tracks how profitable your email marketing is, tracking the number of buyers who make a purchase and the total revenue generated from your email marketing.

Currently the service is only available for eBay ProStores in the US, but it’ll be released for eBay shops in the near future. This is one service I’ll be signing up for as soon as it’s available for eBay - it’s email marketing on steroids.

Written by Chris Dawson · Filed Under Selling Tips | 4 Comments