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White Paper: How to Increase Pay-Per-Click Returns

In the run up to the “How to Increase Pay-Per-Click Returns: Tracking the Multi-Channel Path to Conversion” workshop on 16th July, ChannelAdvisor have released a white paper on tracking multichannel conversions.

The article discusses the route which a buyer may take from initial searches, more indepth product research leading to an eventual purchase. You can download the white paper for free on the ChannelAdvisor website.

• Recent Comments

  • ebuyerfb: If I had to speculate eBay made the initial policy for the reasons they’ve stated. Now that it seems...
  • Sue Bailey: Steve, I don’t know - I can only go by the announcement eBay make (and give em a few days to...
  • John Pemberton: #17 Hi Nick - please see my comment made( #11). 99% of our shipping is via Interlink Express. I use...
  • Steve: Sue, you mention “ten listings per seller per search results page.” results pages of what size? my...
  • John Pemberton: sounds logical to me!
  • Sue Bailey: Chris, is two months’ notice enough? The next one’s 15th Jan - see you there.
  • chris o'D: Can we have some more notice next time - sounds interesting Chris
  • Chris Dawson: #17 All the details are at http://www.meetup.co m/ebayuk/ Well volunteered to take minutes and report...
  • northumbrian: makes mental note, ***will need to order more Anoraks***
  • Andrea Kennard: Cool, will deffo come along to the next one. Will it be at the same place? Will anyone be...

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